Nov 24, 2017
Why does paying for things often feel like it causes physical pain? Why are we comfortable overpaying for something now just because we’ve overpaid for it before? How do our emotions shape our financial behavior?
These are just a few of the many questions we asked Dan Ariely, the world-renowned behavioral economist, bestselling author, and Duke University professor. Ariely’s work has helped clarify the psychology behind financial decision making — and can help you navigate the psychological pressures of our inherently irrational behavior and spend smarter.