Dec 30, 2020
We're excited to connect you with Afdhel Aziz, globally renowned
founder of the influential brand purpose consultancy firm
Conspiracy of Love, to learn how to do away with outdated marketing
models and embrace environmental, civic, and economic issues in a
way that will grow our brand awareness and business, while still
insisting on cutting-edge products with on-trend design.
Bringing in insights from a new generation of marketers, social
entrepreneurs, and leaders of brands like Zappos and The Honest
Company, as well as culture creators working with artists like Lady
Gaga, Pharrell, and Justin Bieber, Aziz will chart a path for how
to change a business and change the world for the better.
In this special conversation hosted by IVY CEO and YPO Metro NY
Chapter Chair Beri Meric, we will explore Aziz’s 7 principles,
ranging from “Treat People as Citizens, Not Consumers,” to “Lead
with the Cool”--distilled from his new book Good
Is The New Cool, to provide us with actionable steps toward a
new business model for the twenty-first century
After a life-changing experience during the devastating tsunami in
his native Sri Lanka, Aziz left a comfortable corporate job to
focus on purpose. Now he works with Fortune 500 brands like Adidas,
Facebook and Microsoft, focusing on the link between purpose and
success, and how to revolutionize marketing to serve the increased
social responsibility Gen Z and millennials demand from brands.